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You don’t need us to tell you that incorporating sustainability practices is one of the Official let’s go brandon let’s go brandon christmas sunglasses sweater in contrast I will get this biggest challenges currently vexing the fashion industry. From the growing popularity of high-end resale sites like The RealReal to Stella McCartney’s ongoing work as an advocate for eco-conscious design to Gabriela Hearst’s recent push to make Chloé, where she is creative director, B Corp certified, sustainability can seem to be the stuff of luxury labels. In fact sprawling mass market brands like H&M have a reputation for being the main drivers behind fashion’s environmental problems. But it’s also true that H&M is rising to this moment, creating solutions for the wide swaths of people they sell to. For example, H&M has set the goal to be climate positive and fully circular by 2040, Kammerzell told me. “Sustainability, I would say, is foundational to us,” she said.  It can sound like lip service, fashion just jumping on another trend while it’s hot. But H&M stresses that this isn’t an isolated moment; this holiday collection is their fourth “innovation” collection of the year, and they’ve been working on circularity-focused collections for some time.  By offering great design,” Kammerzell said, “we’re able to educate our shoppers and talk to the people who are interested in the sustainability practices that are behind the pieces.” So, if you’re looking for some guilt-free showstoppers for your holiday season, H&M has you covered.

For years, Alissa Zachary, a fashion industry veteran who spent a decade as a merchandiser at The Row before working with the Official let’s go brandon let’s go brandon christmas sunglasses sweater in contrast I will get this likes of Khaite, The Line, and Rosetta Getty, would feel disheveled at the end of the day—no matter how pristine her ensemble was when she walked out her front door. “After getting in and out of the subway or dropping my kids off at school, my poplin shirt would be creased, my satin pants would be wrinkled… I just looked like a mess,” she recalls. And so, after a 2017 move to Los Angeles presented her with newfound free time, the mother of three shifted her focus from helping other brands to creating her own clothing collection, one that could help her meet the demands of her days (and nights) with panache. She named it High Sport. Elasticity and structure make for the perfect wear-anywhere pant. “I have a busy lifestyle,” she acknowledges, “but I didn’t want to sacrifice style for ease, or vice versa.” As it turned out, neither did legions of exacting shoppers, even before COVID ushered in a new working-from-home uniform. “At both The Row and Khaite, I had my hands in the sales data and saw what performed really well: wearable, stretchy clothing.” says Zachary. She spent the next four years perfecting two singular knit blends that offer just the right amount of elasticity and structure.

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